The media reports that DJI, the world’s largest producer of consumer drones, is preparing to purchase a significant portion of Hasselblad. The Swedish company is known for producing high-end cameras equipped with an extremely high resolution matrix.
Her cameras are not intended for the consumer market because they can cost tens of thousands of dollars, so they are out of the reach of the average amateur photographer. NASA, which used them during the Apollo mission, is eager to use them.
The financial details of the transaction have not been disclosed, so it is not known how many shares of the Swedish company will be purchased. This will not be a complete takeover. It is worth adding that the DJI has already purchased a portion of its shares at the end of 2015, so it is now increasing their volume. The Chinese company will gain access to modern technologies that are likely to be used in new unmanned vehicles.